“One of the principles espoused by advertising gurus Al Ries and Jack Trout, authors of Positioning: The Battle for Your Mind, is: If you can’t be first in a category, set up a new category that you can be first in.” (p.50)
Being the Lead Dog in Business
March 15, 2008 · Leave a Comment
Categories: How to Make Millions with Your Ideas by Dan S. Kennedy
Tagged: business, marketing
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