“This book, then, has been written from a very specific worldview, based on a few fundamental ideas:
“Incentives are the cornerstone of modern life...
“The conventional wisdom is often wrong…
“Dramatic effects often have distant, even subtle, causes…
“‘Experts’–from criminologists to real-estate agents–use their information advantage to serve their own agenda…
“Knowing what to measure and how to measure it makes a complicated world much less so….” (p. 13-14)
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