Getting People to Accept Statistical / Data Mining Approaches

“There’s almost an iron-clad law that it’s easier for people to warm up to applications of Super Crunching outside of their own area of expertise. It’s devilishly hard for traditional, non-empirical evaluators to even consider the possibility that quantified predictions might do a better job than they can on their own home turf. I don’t think this is primarily because of blatant self-interest in trying to keep our jobs. We humans just overestimate our ability to make good decisions and we’re skeptical that a formula that necessarily ignores innumerable pieces of information could do a better job than we could.” (p. 150)

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