How to Measure Business Success

“…On its own, Innovation leads nowhere. To be at all effective, all Innovations need to be quantified. Without Quantification, how would you know whether the Innovation worked?

“By Quantification, I’m talking about the numbers related to the impact an Innovation makes…

“The sad fact is that Quantification is not being done in most businesses. And it’s costing them a fortune! …

“Begin by quantifying everything related to how you do business. I mean everything.” (p. 127-8)

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