Category Archives: How to Make Millions with Your Ideas by Dan S. Kennedy

Making Money by Sharing Common Knowledge

“Remember that what you take for granted, because it is common knowledge to you, is a revelation, a secret of immense value to someone who does not know or understand it.” (p. 196)

This could be done easily through blogs, for example.


Translate a Business Idea in One Field to Another

“I am a huge believer in creative theft. When I work as a consultant with one kind of business, I identify some principle of success, some strategy that is working for them, then take it and apply it to a second client’s business in a different field, where the strategy is new. And while I’m doing that, I can find something that the second client’s industry is doing and “steal” it to apply in an entirely different industry. You can certainly do the same thing for yourself…you might do as I do–find an idea you can transplant from one type of business to another.” (p. 178-9)

How to Come Up with Great Business Ideas

“Earl Nightingale once observed, “If, instead of working on making more money, the average businessperson would spend an hour each and every day in quiet contemplation of how to be of greater and more creative service to his clientele, he and they would be the richer for it.” (p. 70)

You Can Make Money By Saving People Time

“The most precious commodity…is not money, gold, silver, or diamonds–it’s time. That’s what we have the least of; that’s what we’ll cheerfully pay to preserve. With both husband and wife working outside the home; kids to raise; homes to keep up; a new interest in health and fitness motivating use of gyms, walking, jogging; an endless variety of leisure activities; and a remarkably large percentage of people between the ages of twenty-five and fifty involved with spare-time, home-based businesses, there’s just not a minute to spare. So people will spend money for convenience. If you can give people time, you can make a fortune.” (p. 64)

Being the Lead Dog in Business

“One of the principles espoused by advertising gurus Al Ries and Jack Trout, authors of Positioning: The Battle for Your Mind, is: If you can’t be first in a category, set up a new category that you can be first in.” (p.50)