Tag Archives: advice

Why Most Small Businesses Fail

“[A] Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. And the reason it’s fatal is that it just isn’t true. In fact, it’s the root cause of most small business failures! The technical work of a business and a business that does that technical work are two totally different things!” (p.13)

What To Do If You Don’t Feel In Love

“The great psychologist, Dr. George W. Crane, said in his famous book, Applied Psychology (Chicago: Hopkins Syndicate, Inc., 1950) ‘Remember, motions are the precursors of emotions. You can’t control the latter directly but only through your choice of motions or actions… To avoid this all too common tragedy (marital difficulties and misunderstandings) become aware of the true psychological facts. Go through the proper motions each day and you’ll soon begin to feel the corresponding emotions! Just be sure you and your mate go through those motions of dates and kisses, the phrasing of sincere daily compliments, plus the many other little courtesies, and you need not worry about the emotion of love. You can’t act devoted for very long without feeling devoted.'” (p. 60)