Introduction to Freakonomics

“This book, then, has been written from a very specific worldview, based on a few fundamental ideas:

Incentives are the cornerstone of modern life...

The conventional wisdom is often wrong…

Dramatic effects often have distant, even subtle, causes…

“‘Experts’–from criminologists to real-estate agents–use their information advantage to serve their own agenda…

Knowing what to measure and how to measure it makes a complicated world much less so….” (p. 13-14)


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